Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information about the controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website, either automatically or after you have given your consent. This primarily includes technical data (e.g. internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data is also processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time with effect for the future. In addition, under certain circumstances you have the right to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this or other questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may include, in particular, IP addresses, contact inquiries, meta and communication data, contract data, contact details, names, website access, and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Our host(s) will process your data only to the extent necessary to fulfill their performance obligations and will follow our instructions with regard to this data.

We use the following host(s):

Hubspot Inc. 25 Street, Cambridge, MA 02141 USA - EU data center (hereinafter Hubspot CRM, see 4.).

The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the U.S. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5812

Data processing on behalf

Data processing on behalf for the use of the above-mentioned service is based on HubSpot’s DPA (Data Processing Agreement) (https://legal.hubspot.com/de/dpa). This is a contract required under data protection law that ensures that HubSpot processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Cloudflare (subservice of HubSpot)

HubSpot uses the service “Cloudflare” as a subservice. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare provides a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed via Cloudflare’s network. This enables Cloudflare to analyze the traffic between your browser and our website and to serve as a filter between our servers and potentially malicious internet traffic. Cloudflare may also use cookies or other technologies to recognize internet users; however, these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in the most error-free and secure provision of our website (Art. 6(1)(f) GDPR).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

Data processing on behalf

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission on the internet (e.g. when communicating by email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the controller

The controller responsible for data processing on this website is:

E. Reitz Natursteintechnik e.K.
Emmeliusstraße 26
35614 Assla

Phone: +49 (0)6441 9897-0
Email: info@reitz-natursteintechnik.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons cease to apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data pursuant to Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is additionally based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is additionally based on Section 25(1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is required to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

Data protection officer

We have appointed a data protection officer.

Ingenieurbüro Quast
Birkenweg 20
35447 Reiskirchen

www.Ingenieurbüro-Quast.de

Phone: [Phone number of the data protection officer]
Email: post@Ingenieurbuero-Quast.de

Recipients of personal data

In the course of our business activities, we work together with various external parties. In some cases, it is also necessary to transfer personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of contract fulfillment, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only disclose personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, an agreement on joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out until the revocation remains unaffected.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, and to have it handed over to you or to a third party. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this or other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions desired by you (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies was requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent to the storage of certain cookies on your end device or the use of certain technologies and to document this in compliance with data protection law. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you enter our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your end device
Time of your visit to the website
Geolocation

Usercentrics also stores a cookie in your browser to be able to assign the consents granted or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Data processing on behalf

Inquiry by email, telephone or telefax

If you contact us by email, phone, or telefax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not pass this data on without your consent.

This data is processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent was requested; consent can be revoked at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Hubspot CRM

We use the Hubspot software on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereinafter Hubspot). The service is provided via HubSpot’s EU data center.

We use Hubspot for hosting and operating our website. HubSpot is CRM software (Customer Relationship Management) with modules for marketing, sales, service as well as website content management functions. The CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of Hubspot, we are able to record, organize and analyze customer interactions by email, social media or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with the prospective customer or for marketing measures (e.g. newsletter mailings). With Hubspot, we are also able to record and analyze the behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient possible customer administration and customer communication. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For details, please refer to Hubspot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

Data processing on behalf

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

In addition, we can use Google Analytics to record, among other things, your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the recorded data sets and uses machine-learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymization

Google Analytics IP anonymization is activated. As a result, your IP address is shortened by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalized advertising. If you have a Google account, visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Data processing on behalf

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities in the use of Google Analytics.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). We, as the website operator, can evaluate this data quantitatively by, for example, analyzing which search terms led to our advertisements being displayed and how many advertisements led to corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to certain target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

Further information and the privacy provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Audience creation with customer matching

To create audiences, we use, among other things, Google Ads Remarketing customer matching. In doing so, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers concerned are Google users and are logged into their Google account, suitable advertising messages are displayed to them within the Google network (e.g. on YouTube, Gmail, or in the search engine).

Google conversion tracking

This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they carried out. We do not receive any information that allows us to identify the user personally. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

More information on Google conversion tracking can be found in Google’s privacy provisions: https://policies.google.com/privacy?hl=de.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta’s visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and to other third countries.

This makes it possible to track the behavior of website visitors after they have been redirected to the provider’s website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and for future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes in accordance with Meta’s data usage policy (https://de-de.facebook.com/about/privacy/). This allows Meta to place advertisements on Facebook or Instagram pages and on other advertising channels. This use of the data cannot be influenced by us as the website operator.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Meta tool and for implementing the tool on our website in compliance with data protection law. Meta is responsible for the security of Meta products. Data subject rights (e.g. requests for information) regarding the data processed at Facebook or Instagram can be asserted directly with Meta. If you assert data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Further information on protecting your privacy can be found in Meta’s privacy notices: https://de-de.facebook.com/about/privacy/.

You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, key professional data (e.g. career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags we can measure whether visitors to our websites make a purchase or another action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function, with the help of which we can display targeted advertising to visitors to our website outside the website, whereby according to LinkedIn no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are shortened or (if used to reach LinkedIn members across devices) hashed (pseudonymized). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as the website operator to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it within the framework of its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures including social media.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid linking the data collected on our website by LinkedIn with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data processing on behalf

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The data entered into the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke the consent you have given to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing carried out up to the revocation remains unaffected.

The data you provided to us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter with us or with the newsletter service provider, and will be deleted from the newsletter distribution list after you unsubscribe or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR.

Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or by the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data in the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

Sending newsletters to existing customers

If you order goods or services from us and provide your email address in the process, this email address may subsequently be used by us to send newsletters, provided that we inform you of this in advance. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. You can cancel the sending of this newsletter at any time. For this purpose, each newsletter contains a corresponding link. The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with Section 7(3) UWG.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us in a blacklist in order to prevent future mailings to you. The data in the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

7. Plugins and tools

YouTube with enhanced privacy

This website embeds videos from the YouTube website. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our pages on which YouTube is embedded, a connection to YouTube’s servers is established. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Ads displayed in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in the user’s browser, which, like cookies, contain personal data and can be used for recognition. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

Further data processing operations may be triggered after activating a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further information on data protection at YouTube can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This site uses so-called Google Fonts for the uniform display of fonts, which are provided by Google. The Google Fonts are installed locally. No connection to Google servers takes place.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This site uses the Google Maps mapping service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can embed maps on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When calling up Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and of making it easy to find the places specified by us on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on how Google handles user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

8. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contract data for the establishment, content design and modification of our contractual relationships. We collect, process and use personal data on the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and after expiry of any statutory retention periods. Statutory retention periods remain unaffected.

9. Our own services

Handling of applicant data

We offer you the opportunity to apply to us (e.g. by email, by post, or via an online application form). Below, we inform you about the scope, purpose and use of the personal data collected from you during the application process. We assure you that the collection, processing and use of your data is carried out in accordance with applicable data protection law and all other legal provisions and that your data will be treated as strictly confidential.

Scope and purpose of data collection

If you send us an application, we process the associated personal data (e.g. contact and communication data, application documents, notes taken during interviews, etc.) insofar as this is necessary to decide on establishing an employment relationship. The legal basis for this is Section 26 BDSG under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation) and – if you have given your consent – Art. 6(1)(a) GDPR. Consent can be revoked at any time. Within our company, your personal data will only be passed on to persons who are involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6(1)(b) GDPR for the purpose of carrying out the employment relationship.

Retention period of the data

If we cannot make you a job offer, you reject a job offer, or you withdraw your application, we reserve the right to retain the data you have transmitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and physical application documents destroyed. Retention serves in particular as evidence in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place once the purpose for further retention no longer applies.

Longer retention may also take place if you have given corresponding consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.